Lufthansa’s frequent spending flyer programme, Miles & More, is the latest programme to offer miles for ordering wine. You can earn 2k Miles & More award miles with the first shipment and 5 award miles for every dollar spent for every shipment thereafter. As you can see, Lufthansa is in the mood to completely change Miles & More to become revenue based as now even miles earned with promotional partners are based on revenue (if you spend more, you get more miles). You can order 6 wines for $6.99 a bottle with 1 cent shipping. Miles will be credited within 8 weeks after the delivery of the wine.

Miles & More miles are incredibly valuable as you can redeem them for Lufthansa First Class whenever you want (if there is availability) – you aren’t subject to the 14-day restriction that Star Alliance partners are. If you are a Senator or HON Circle Member, you can also redeem your miles for SWISS First.

What I find fascinating about Lufthansa is that they award the least amount of miles through actual flying – most of their Economy Class tickets only earn 25% of the miles flown (or 125 miles), and more often than not, you can easily “buy” Miles & More miles through catalogue subscriptions or telephone subscriptions for cheap – it doesn’t make any sense as one would think that you can earn a ton of miles through flying (which is true.. if you buy a full fare First or Business Class ticket). Lufthansa’s switch to a revenue-based model last month made me think strongly more about my relationship with the Lufthansa Group and Miles & More – while I am still loyal, I’m definitely disappointed with the way “5starhansa” has been handling their frequent flyer programme lately.

Be sure to check out some of the awesome Travel Rewards Credit Cards, Hotel Rewards Credit Cards, and Point Rewards Credit Cards that are available and will earn you lots of miles and great travel benefits!