United announced today that the airline will upgrade the United Club experience for passengers using the airline’s lounges. The new upgrades include real food (no more carrots!), renovations of existing lounges at several airports, upgraded alcohol (for sale) which will feature exclusive drinks such as Laurent-Perrier champagne, a new (test) food-for-sale programme, Wi-Fi printing, and apparently even the staff will be trained to be much more knowledgeable.
New (Free!) Food Menu
This new selection of food is a HUGE upgrade from the existing cookies, crackers, cheese, and carrots. This might actually make me skip breakfast/dinner at home and get to the lounge earlier to try out some of the new food when it goes into effect. I seriously cannot wait for the new menu to be rolled out, because let’s face it – the current food sucks. The new food menu went into effect this week at Chicago United Clubs and is supposed to be rolled out at United Clubs in hub cities by the end of the summer, and all United Clubs by the end of the year.
Several United Clubs will receive upgrades/renovations. Locations include Chicago, Hong Kong, Tokyo, Washington (DCA). New clubs are supposed to be built in Los Angeles, San Francisco and Atlanta.
- Beverage-For-Sale programme which will feature premium alcohol for sale such as Laurent-Perrier champagne
- A trial of a Food-For-Sale programme (I don’t know why they would do this if they are already upgrading the food)
- Wi-Fi printing
- Better trained agents at the lounge to help with ‘premium flyers’ needs’
Overall the changes are positive for frequent flyers and it seems like United Airlines finally made a change which is pro-consumer. Personally, I’m super excited to try some of the new menu items as I’m tired of eating the same type of cookies over and over again! Let’s hope the changes roll in as soon as possible at all United Club locations.
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